Performance Analytics
Deep-dive metrics for Johnson & Associates
Total Leads
345
All time+6.3%
Overall Conv. Rate
28%
Lead → Hired+2.1%
Contact Rate
73%
Leads contacted+1.4%
Avg. Response Time
2.4h
First contact-0.3h
Avg. Case Value
$112k
Per hired case+$8k
Total Hired Cases
98
All time+12
Weekly Contact Rate — 8-Week Average
How consistently your team is reaching out to new leads
68
Wk 172
Wk 265
Wk 378
Wk 474
Wk 569
Wk 676
Wk 773
Wk 88-wk avg
72%
Weekly Lead Volume & Disposition
8-week breakdown by outcome
Hired
Rejected
Pending
6-Month Lead Trend
Total leads vs. hired cases over the past 6 months
Aug
Sep
Oct
Nov
Dec
Jan
Total Leads (6mo)
939
Total Hired (6mo)
358
Projected This Month
192+6.3%
Total Leads
Hired Cases
Conversion Funnel
Lead-to-hire pipeline stages
Leads Received
345
100%
−93 dropped off
Contacted
252
73%
−54 dropped off
Intake Completed
198
57%
−42 dropped off
Qualified
156
45%
−58 dropped off
Hired
98
28%
Response Time Distribution
How quickly leads are first contacted
82< 1 hr
641–2 hr
512–4 hr
334–8 hr
188–24 hr
9> 24 hr
Fast (< 2hr)
Moderate
Slow (> 8hr)
Case Type Performance
Conversion rate and avg. value by case category
Personal Injury
187
36%
$85k avg
Workers Comp
124
42%
$140k avg
Medical Malpractice
76
32%
$220k avg
Premises Liability
93
31%
$45k avg
Product Liability
58
24%
$62k avg
Employment Law
47
23%
$78k avg
Bar = lead volume·Green badge ≥ 40%·Amber ≥ 30%·Red < 30%
Source Performance Breakdown
Conversion, response time, and trend by acquisition channel
| Source | Leads | Hired | Conv. Rate | Avg Response | Trend |
|---|---|---|---|---|---|
Google Ads | 156 | 42 | 27% | 1.8h | 8% |
Referral | 64 | 35 | 55% | 0.9h | 12% |
Organic Search | 87 | 31 | 36% | 2.1h | 3% |
Facebook Ads | 98 | 28 | 29% | 2.6h | 5% |
Bing Ads | 43 | 9 | 21% | 3.4h | 7% |
Top Source
Referral
55% conversion rate — highest of all channels
Best Case Type
Workers Comp
42% conv. rate · $140k avg. case value
Growth Signal
+6.3% WoW
Lead volume growing week-over-week consistently